Book reviews and summaries for better decisions.
Only books with an identifiable English original or a published English-language edition are included. Each review separates the book’s argument from our application framework and its limits.
290 eligible English-language books
Scientific Advertising
A practical review of Scientific Advertising: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Claude C. HopkinsRead book review and summary →Advertising & CopywritingTested Advertising Methods
A practical review of Tested Advertising Methods: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
John CaplesRead book review and summary →Advertising & CopywritingThe Adweek Copywriting Handbook
A practical review of The Adweek Copywriting Handbook: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Joseph SugarmanRead book review and summary →Advertising & CreativityHey, Whipple, Squeeze This
A practical review of Hey, Whipple, Squeeze This: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Luke SullivanRead book review and summary →Advertising & Account PlanningTruth, Lies, and Advertising
A practical review of Truth, Lies, and Advertising: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Jon SteelRead book review and summary →Advertising & CopywritingD&AD: The Copy Book
A practical review of D&AD: The Copy Book: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
D&ADRead book review and summary →Brand StrategyThe Brand Flip
A practical review of The Brand Flip: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Marty NeumeierRead book review and summary →Brand StrategyBrandSimple
A practical review of BrandSimple: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Allen P. AdamsonRead book review and summary →Brand ManagementThe New Strategic Brand Management
A practical review of The New Strategic Brand Management: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Jean-Noël KapfererRead book review and summary →Brand DesignDesigning Brand Identity
A practical review of Designing Brand Identity: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Alina WheelerRead book review and summary →Brand DifferentiationZag
A practical review of Zag: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Marty NeumeierRead book review and summary →Competition & DifferentiationDifferent
A practical review of Different: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Youngme MoonRead book review and summary →Brand Meaning & ArchetypesThe Hero and the Outlaw
A practical review of The Hero and the Outlaw: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Margaret Mark, Carol S. PearsonRead book review and summary →Brand CommunityPrimalbranding
A practical review of Primalbranding: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Patrick HanlonRead book review and summary →Strategy and LeadershipBuilt to Last
A practical review of Built to Last: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Jim Collins and Jerry I. PorrasRead book review and summary →InnovationLoonshots
A practical review of Loonshots: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Safi BahcallRead book review and summary →Teams and LeadershipThe Five Dysfunctions of a Team
A practical review of The Five Dysfunctions of a Team: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Patrick LencioniRead book review and summary →ProductivityDeep Work
A practical review of Deep Work: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Cal NewportRead book review and summary →ProductivityThe ONE Thing
A practical review of The ONE Thing: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Gary Keller and Jay PapasanRead book review and summary →ProductivityGetting Things Done
A practical review of Getting Things Done: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
David AllenRead book review and summary →Decision MakingSmarter Faster Better
A practical review of Smarter Faster Better: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Charles DuhiggRead book review and summary →Organization DesignIt Doesn't Have to Be Crazy at Work
A practical review of It Doesn't Have to Be Crazy at Work: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Jason Fried and David Heinemeier HanssonRead book review and summary →Product ManagementThe Lean Product Playbook
A practical review of The Lean Product Playbook: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
Dan OlsenRead book review and summary →InnovationTesting Business Ideas
A practical review of Testing Business Ideas: what the book changes, who it helps, how to apply it, what to measure, and where its argument may fail.
David J. Bland and Alexander OsterwalderRead book review and summary →